1 Model Y
Tesla continues to dominate with the Model Y
The Model Y leads the market at number one due to its versatile SUV design, long range, and Tesla’s brand reliability. With advanced features like Tesla’s Autopilot and over-the-air updates, it appeals to families and professionals. The sharp increase in its production capacity, combined with competitive pricing adjustments, has bolstered its demand in urban and regional Australia. The total sales of Model Y 16,697 units (Jan–Sep 2024).
2. Tesla Model 3
The Model 3 remains a favorite for urban commuters
The Model 3 remains a favorite for urban commuters seeking a premium, compact sedan. Its sporty performance, high-tech interior, and class-leading range cater to drivers who value innovation and environmental sustainability. The Model 3’s competitive price reductions earlier in the year helped solidify its second position.
Sales: 14,053 units (Jan–Sep 2024)
3 BYD Seal
BYD’s midsize sedan, the Seal, has gained significant traction
BYD’s midsize sedan, the Seal, has gained significant traction due to its affordability and impressive features, rivaling traditional sedans like the Tesla Model 3. Known for its roomy interior, sleek design, and efficient powertrain, the Seal is positioned as an excellent value-for-money option for midrange buyers.
Sales: 5,308 units (Jan–Sep 2024)
4. BYD Atto 3
This compact SUV has been a hit with families and budget-conscious buyers
This compact SUV has been a hit with families and budget-conscious buyers. Its practical size, high safety standards, and competitive pricing make it an attractive choice for those transitioning to EVs. The Atto 3’s consistent sales showcase BYD’s success in addressing Australian consumer needs.
Sales: 4,926 units (Jan–Sep 2024)
5. MG 4
The MG 4 is a compact hatchback
The MG 4 is a compact hatchback designed for affordability and urban maneuverability. Its stylish exterior and user-friendly technology have resonated with younger buyers. MG’s strong dealership network and after-sales support also contribute to its popularity.
Sales: 3,772 units (Jan–Sep 2024)
These top five models illustrate the diversity of Australia’s EV market, catering to a range of preferences from compact sedans and hatchbacks to family-friendly SUVs. Tesla dominates the premium segment, while BYD and MG are excelling in offering budget-friendly alternatives.
